Selling content marketing strategy to C-level: Some talking points

“Tell me: why do we need a content marketing strategy (anyway)?”

This question – very familiar to content marketers all over the world – usually comes from the people holding the purse strings, i.e. the C-suite. It’s a totally legitimate question, which deserves a thorough, no-nonsense and well-founded answer. The fact that the question is asked at all is a good sign: it signals a willingness to understand (yes, I’m optimistic) and gives content marketers a chance to build and present their case.

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Doing content marketing like a boss: Look up & Never give up (Part 3 of 3)

[This is the third part in a series of posts on leadership in content marketing. You can read the first part on ‘Show up + Speak uphere, and the second on ‘Team Up + Lift Others Up’ here.]

One of the most powerful TED talks on leadership is by Rosabeth Moss Kantor: “Six Keys to Leading Positive Change”. As we mentioned before, Kantor boils down the concept of leadership to this mantra:

Show up. Speak up. Look up. Team up. Never give up. Lift others up.

Continue reading Doing content marketing like a boss: Look up & Never give up (Part 3 of 3)

Doing content marketing like a boss: Team up & Lift others up (Part 2 of 3)

[This is the second part in a series of posts on leadership in content marketing. You can read the first part on ‘Show up + Speak uphere.]

One of the most powerful TED talks on leadership is by Rosabeth Moss Kantor: “Six Keys to Leading Positive Change”. As we mentioned before, Kantor boils down the concept of leadership to this mantra:

Show up. Speak up. Look up. Team up. Never give up. Lift others up.

Continue reading Doing content marketing like a boss: Team up & Lift others up (Part 2 of 3)

Doing content marketing like a boss: Show up & Speak up! (Part 1 of 3)

One of the most powerful TED talks on leadership is by Rosabeth Moss Kantor: “Six Keys to Leading Positive Change”. It’s a concise but also a deep talk about what it takes to be a change agent (or as you will: a leader). And while it’s uplifting, it doesn’t neglect the manifold challenges, bottlenecks and botherations that always occur in the wake of change.

Continue reading Doing content marketing like a boss: Show up & Speak up! (Part 1 of 3)

Stand up & be counted: 3 content marketing resolutions to conquer 2019

There’s this cartoon that I love. It features two dogs sitting next to one another. One dog says to the other: “What are New Year’s resolutions anyway?” The other dog answers: “It’s a to-do list for the first week of the year.”

We all know this to be true, right?

Continue reading Stand up & be counted: 3 content marketing resolutions to conquer 2019