When you’re trying to get buy-in for your content marketing program, there are a number of questions you absolutely need to prepare for. Such as: What are the risks involved? If you do some research, you’ll find an abundance of information on the benefits of content marketing, but very little on risks and risk mitigation.
So let’s tackle this.
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Raspberry Pi just bought two computer hobby magazines, and is reportedly gearing up to buy a third. This is terribly exciting news and it’s terribly clever of Raspberry Pi. Here’s why.
The true essence of content marketing is building an audience. Everything else automatically flows from this.
Think with me here.
Continue reading The true essence of content marketing