This clever hack comes courtesy of Andy Crestodina, who elaborated on it in a Content Marketing World talk titled “Non Obvious Content Marketing” (available on the awesome Content Marketing University).
This idea is so brilliant in its simplicity and ‘Duh!’-ness, that I can’t believe no one else thought of it before, myself included. It also turns the often-dreaded “Can I pick your brain for a minute?” question into a triple win situation.
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