Whenever you express excitement about an idea that inspires you, you’ll often find your party pooped upon by something called BDD or Brand Detachment Disorder.
I’d never heard of Brand Detachment Disorder before, until Carla Johnson (co-author of “Experiences: The 7th Era of Marketing”, a must read!) mentioned it in in a great Content Marketing University Talk, and a blog. (Thank you, Carla!)
It’s an affliction most of us content marketers suffer from.
Most Boards of Directors suffer from it as well, which is not helpful.