How to make your ideas bolder and better

Whenever you express excitement about an idea that inspires you, you’ll often find your party pooped upon by something called BDD or Brand Detachment Disorder.

I’d never heard of Brand Detachment Disorder before, until Carla Johnson (co-author of “Experiences: The 7th Era of Marketing”, a must read!) mentioned it in in a great Content Marketing University Talk, and a blog. (Thank you, Carla!)

It’s an affliction most of us content marketers suffer from.

Most Boards of Directors suffer from it as well, which is not helpful.

Continue reading How to make your ideas bolder and better

The 2 things that are missing in most content marketing programs

… are: patience and perseverance. Without those, your content marketing program will fail.

Allow me to explain myself.

People who read this blog regularly, know that I seldom miss out on an opportunity to talk about the biggest misconception in content marketing. What it boils down to is the belief that, when you create a (great) piece of content and do some activation, this will in itself generate a number of leads, which in turn will yield a number of sales transactions.

Continue reading The 2 things that are missing in most content marketing programs

Doing content marketing like a boss: Look up & Never give up (Part 3 of 3)

[This is the third part in a series of posts on leadership in content marketing. You can read the first part on ‘Show up + Speak uphere, and the second on ‘Team Up + Lift Others Up’ here.]

One of the most powerful TED talks on leadership is by Rosabeth Moss Kantor: “Six Keys to Leading Positive Change”. As we mentioned before, Kantor boils down the concept of leadership to this mantra:

Show up. Speak up. Look up. Team up. Never give up. Lift others up.

Continue reading Doing content marketing like a boss: Look up & Never give up (Part 3 of 3)

Doing content marketing like a boss: Team up & Lift others up (Part 2 of 3)

[This is the second part in a series of posts on leadership in content marketing. You can read the first part on ‘Show up + Speak uphere.]

One of the most powerful TED talks on leadership is by Rosabeth Moss Kantor: “Six Keys to Leading Positive Change”. As we mentioned before, Kantor boils down the concept of leadership to this mantra:

Show up. Speak up. Look up. Team up. Never give up. Lift others up.

Continue reading Doing content marketing like a boss: Team up & Lift others up (Part 2 of 3)

Doing content marketing like a boss: Show up & Speak up! (Part 1 of 3)

One of the most powerful TED talks on leadership is by Rosabeth Moss Kantor: “Six Keys to Leading Positive Change”. It’s a concise but also a deep talk about what it takes to be a change agent (or as you will: a leader). And while it’s uplifting, it doesn’t neglect the manifold challenges, bottlenecks and botherations that always occur in the wake of change.

Continue reading Doing content marketing like a boss: Show up & Speak up! (Part 1 of 3)

Stand up & be counted: 3 content marketing resolutions to conquer 2019

There’s this cartoon that I love. It features two dogs sitting next to one another. One dog says to the other: “What are New Year’s resolutions anyway?” The other dog answers: “It’s a to-do list for the first week of the year.”

We all know this to be true, right?

Continue reading Stand up & be counted: 3 content marketing resolutions to conquer 2019