How to (elegantly) say ‘no’ as a content marketer

Most content marketers know that content doesn’t function as a vending machine. Yet that is how some organizations look at it (and yes, often with the best of intentions): the content team is our bunch of creatives who create creative stuff on request basis.

Hm. Not quite. As I’ve explained before in a number of blogs (such as this one) content marketing only works if it fulfills a strategic function, has the C-suite stamp of approval and is done consistently and well.

And doing it well means that sometimes content marketers have to say ‘no’ to content requests which, frankly, can come from all areas in an organization: sales, business, executive committee, big boss, even the marketing team itself.

But how can you say ‘no’ – elegantly, emphatically and based on fact or agreements – when you don’t have that strategic plan yet? Here are three ways, and one bonus tip.

Continue reading How to (elegantly) say ‘no’ as a content marketer

Doing content marketing like a boss: Look up & Never give up (Part 3 of 3)

[This is the third part in a series of posts on leadership in content marketing. You can read the first part on ‘Show up + Speak uphere, and the second on ‘Team Up + Lift Others Up’ here.]

One of the most powerful TED talks on leadership is by Rosabeth Moss Kantor: “Six Keys to Leading Positive Change”. As we mentioned before, Kantor boils down the concept of leadership to this mantra:

Show up. Speak up. Look up. Team up. Never give up. Lift others up.

Continue reading Doing content marketing like a boss: Look up & Never give up (Part 3 of 3)

Doing content marketing like a boss: Team up & Lift others up (Part 2 of 3)

[This is the second part in a series of posts on leadership in content marketing. You can read the first part on ‘Show up + Speak uphere.]

One of the most powerful TED talks on leadership is by Rosabeth Moss Kantor: “Six Keys to Leading Positive Change”. As we mentioned before, Kantor boils down the concept of leadership to this mantra:

Show up. Speak up. Look up. Team up. Never give up. Lift others up.

Continue reading Doing content marketing like a boss: Team up & Lift others up (Part 2 of 3)

Doing content marketing like a boss: Show up & Speak up! (Part 1 of 3)

One of the most powerful TED talks on leadership is by Rosabeth Moss Kantor: “Six Keys to Leading Positive Change”. It’s a concise but also a deep talk about what it takes to be a change agent (or as you will: a leader). And while it’s uplifting, it doesn’t neglect the manifold challenges, bottlenecks and botherations that always occur in the wake of change.

Continue reading Doing content marketing like a boss: Show up & Speak up! (Part 1 of 3)