Content Marketing: What are the risks?

When you’re trying to get buy-in for your content marketing program, there are a number of questions you absolutely need to prepare for. Such as: What are the risks involved? If you do some research, you’ll find an abundance of information on the benefits of content marketing, but very little on risks and risk mitigation.

So let’s tackle this.

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The 2 things that are missing in most content marketing programs

… are: patience and perseverance. Without those, your content marketing program will fail.

Allow me to explain myself.

People who read this blog regularly, know that I seldom miss out on an opportunity to talk about the biggest misconception in content marketing. What it boils down to is the belief that, when you create a (great) piece of content and do some activation, this will in itself generate a number of leads, which in turn will yield a number of sales transactions.

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3 telltale signs your content might be crappy (Cut the Crap Series, 1)

There are a lot of things that can go wrong when practicing the beautiful art that is content marketing. In this series we’ll focus on a number of mistakes that are very common, and relatively easy to fix. Which is not to mean that they don’t require a lot of effort.

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