Raspberry Pi just bought two computer hobby magazines, and is reportedly gearing up to buy a third. This is terribly exciting news and it’s terribly clever of Raspberry Pi. Here’s why.
The true essence of content marketing is building an audience. Everything else automatically flows from this.
Think with me here.
Continue reading The true essence of content marketing
“Tell me: why do we need a content marketing strategy (anyway)?”
This question – very familiar to content marketers all over the world – usually comes from the people holding the purse strings, i.e. the C-suite. It’s a totally legitimate question, which deserves a thorough, no-nonsense and well-founded answer. The fact that the question is asked at all is a good sign: it signals a willingness to understand (yes, I’m optimistic) and gives content marketers a chance to build and present their case.
Continue reading Selling content marketing strategy to C-level: Some talking points
When asked to explain what content marketing is, in a way “granny will understand”, I always refer to the Butterball Turkey Talk-Line ®.
Yep. The Butterball Turkey Talk-Line ®.
Continue reading Looking for an easy way to explain content marketing? Turkeys to the rescue!
One of the greatest myths in B2B content marketing can be illustrated as follows:
– Hey, let’s write a whitepaper about [insert topic].
– Yeah, fantastic idea, let’s do that!
– And why don’t we ask Jenny to turn the key findings into an infographic!
– Yeah, cool! Let’s do that too!
Continue reading The greatest myth in content marketing (and how to debunk it)
Content marketing can have a tremendous impact on business outcome, but only under these conditions (at the very least):
- It’s a strategic choice
- It has the C-suite stamp of approval
- It’s done properly and consistently
Continue reading It’s all about the strategy, stupid!